Prabhat Dairy Limited procure a majority of our raw milk requirements directly from milk farmers and registered milk vendors in the State of Maharashtra, a significant cow milk producing region in India. The direct procurement model enables the company to control costs and ensure quality of the raw milk procured by us. Prabhat has a well coordinated network of collection centres and bulk chilling centres equipped with best in the class instruments for milk collection which helps monitoring the quality.
Company had engaged a large number of procurement partners, called “Prabhat Mitras”, to co-ordinate the milk procurement process with milk farmers and registered milk vendors. These procurement partners are involved in educating farmers on cattle breeding, cattle feed and medication, cattle finance and insurance, as well as the delivery and storage of milk at our collection centres. We also work closely with a number of veterinary doctors and para-veterinary workers, called “Pashu Mitras” who assist farmers with cattle medication, deworming, vaccination and other cattle health initiatives.